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What Is Search Engine Optimisation?
Amazon search engine optimization (SEO) is the process of optimizing product listings to help them rank higher in product searches on Amazon
Amazon SEO is the practice of optimizing your product listings for Amazon’s ranking algorithm, A9. These optimisations include using keywords (or search terms) in a product listing’s title, bullet points, A+ content, back end search, alt text and using high-quality images'
Get to know us
Why You Should Choose Us
To Manage Your Amazon SEO
We Apply A Four Stage Process
Keyword Research and Optimization
We will Improve key-word indexing.
Research the most profitable keywords
Back end optimisation and performnace
Produce monthly reports on progress.
Optimized A+ Content to increase Conversion Rates
Product Availability and Stock
Amazon SEO Optimisation Includes:
Amazon SEO Phase -1:
Search Term Optimization
- Hand selecting the most effective keywords.
- Ranking for keywords organically over time.
- Increased visibility for your products, leading to higher clicks.
- Helping your customers to find your product.
- Improve Keyword Indexing.
Amazon SEO Phase -2:
Copy and Bullet Points Update
- Title Features Adjusted for additional keyword inclusions.
- Bullets Point Features Adjusted.
- Hand selecting most relevant, high-converting keywords.
- Improve Keyword Indexing from data from phase-1
- Following Amazon's guidelines & rules.
Amazon SEO Phase - 3:
Zone Keywords
- Effectively hand select the best relevant keywords.- Longtail.
- Ranking keywords organically, overtime to decrease the TACoS.
- Increase visibility for your products, leading to organic sales.
- Help your customers to find your product!
Amazon SEO Phase - 4:
Search Query Report
- For mature listings already eligible for the phase 3 strategy.
- Utilizing conversion and click-through rate, within SEO strategy.
How Long does phase 1 take?
This is dependent on how many ASINs you have in your account.
For accounts with less than 5 ASINS, this could take less than a week.
For accounts with dozens of ASINS this could take a month or longer.
How Long does phase 2 take?
This is dependent on how many ASINs you have in your account.
Approximately a day per ASIN to hand pick the most relevant keywords and to rewrite the Title & Bullet points.
How Long does phase 3 take?
This is dependent on how many ASINs you have in your account.
For accounts with less than 5 ASINS, this could take less than a week. Some ASINS can have over 2,000 longtail keywords that can drive organic sales. These will be selected carefully based on conversion rates.
For accounts with dozens of ASINS this could take a month or longer and will need weekly adjustments to keep up to date against your competition.
How Long does phase 4 take?
The Phase 4 SEO Query phase also is for mature listings with 800+ indexed keywords, but in this phase we will be utilizing Amazon’s real-time data in order to make determinations of top keywords for the overall brand or category. How quickly you can get to the top of any category listing can vary massively depending on your sales, reviews and keyword ranking.
However, once you are in the top ranking it will take constant supervision daily and weekly to maintain that spot.