Enhanced Brand Content

ENHANCED

CONTENT

Book Here Now!

0+

Years Experience

Get To know What We Do

What is Enhanced Brand Content?

Enhanced Brand Content (EBC) on Amazon, now more commonly known as A+ Content, is a feature that allows brand owners to modify the product description of branded ASINs (Amazon Standard Identification Numbers). By using this feature, sellers can transform their product descriptions with rich texts and images, making them more engaging and informative for customers.<br>

A+ Content is part of Amazon's effort to help brands showcase their products in a more compelling way, which can lead to higher conversion rates, increased traffic, and more sales.

Brand Content Optimisation Includes:

Key aspects of Amazon EBC/A+ Content include:

It's important to note that while EBC/A+ Content is a powerful tool for enhancing product listings, it should be strategically designed and utilized. Content should be focused on highlighting product benefits that matter most to customers and differentiating the product from competitors. Additionally, even though A+ Content is not directly indexed by Amazon’s search algorithm, the improved customer engagement and potential increase in conversion rates can positively impact a product’s organic search ranking over time and increase sales and conversion rates.

This feature allows sellers to:

Add detailed descriptions, including brand stories, enhanced images, and comparison charts.
Highlight product features and benefits in a visually appealing manner. Use custom text placements and branded narratives to differentiate their products from competitors.
To use A+ Content, sellers must be part of the Amazon Brand Registry, which helps protect registered trademarks and provides a suite of tools to manage and build brands on Amazon as significantly impacting performance by improving customer engagement.

Brand Story

- A Brand Story is a great opportunity for brands to tell their story, engage customers, and help improve sales on Amazon.
- A Brand story has areas for crawlable text and each image allows up to 100 characters of alt-text.
- Brand stories is used to tell about the brand and build a relationship with the customer.
- Brand stories occupy a small part of a listing page, but can pack a whole lot of information for your customers to decide on their purchase.

Brand Storefront

Stand out from the competition and showcase your collection of products on the storefront.
Help guide your customers to new or other products you already have listed.
Keep your brand’s identity without losing it to other competitors.
Monitor your store’s traffic sources.
Run adverts direct to your storefront. This way your competitors adverts wont be seen.
This also enhances brand awareness.

Amazon A+ Content

- Enhanced brand content, now called A+ Content, has been proven to catch the attention of potential customers and increase conversion rates.
- With professionally designed content, you can give your listings a boost.
- Your traffic will also increase when you adding A+ content, thanks to keywords in the text and behind each photo’s alt text.
- Help your customers to find your product!

Listing Image Design

Unique and high-quality product listing images will drive you more leads and conversions.
Your photos should describe everything about the product you’re selling..
We can help with:
- Attractive Main Images, infographic images.
- Lifestyle images, combination (info + lifestyle)
- Typography & Iconography.

What files do you need from us to make a Brand story or A+ Content?

Graphics, logos, pictures, images, or copy that you would prefer to use.

What do we require for image listings?

All we need are your product images and specifications/details.

If possible, explain how your product is different from other sellers. Reference images or listings that you like.

We recommend taking product images by a professional photographer. Supplier-provided photos will work too.

Do You Need to Be Brand Registered?

Yes, you will need brand registry for A+ Content and Brand Story.

An additional feature of Amazon’s Brand Registry program to take advantage of is Sponsored Brand Ads.

Amazon Sponsored Brands Ads are banner ads that include a brand’s logo, message, and products in Amazon’s search results.

Sponsored Brands are an effective way to build top-funnel awareness by allowing your brand to show your offering for specific shopper search queries.

They can be used to drive shoppers to a specific product category, a product listing, or your Store on Amazon.

Brand Analytics is yet another tool you can use within Amazon’s Brand Registry program that allows you to understand your customers on an even deeper level.

0+