5 Actionable Steps You Can Take To Improve Your Merchandising Strategy
In pursuit of an enhanced merchandising strategy, there are five actionable steps you can take:
Step 1: Clarify Your Brand’s Value Proposition
Upon a visitor’s arrival at your homepage, it is imperative that your brand’s core offerings are readily discernible through compelling imagery and concise copy located above the fold.
Step 2: Optimize Homepage Accessibility
Customers should not be required to scroll excessively to access your product offerings. Acknowledge the reality of “scroll fatigue” and strive to maintain a streamlined browsing experience.
Step 3: Foster Brand Consistency
Consistency in branding is paramount not only on your homepage but across all facets of your Amazon presence. This encompasses elements such as color schemes, fonts, button placement, and sizing, extending from the homepage to subpages, and even to product detail pages (PDPs). It is advisable to formulate a comprehensive Amazon branding plan to align with the brand’s style guide and guidelines, thereby ensuring brand uniformity.
Step 4: Design for the Customer’s Shopping Journey
In addition to preserving a consistent design, it is essential to tailor your store to align with how customers explore and make purchasing decisions.
Step 5: Avoid Overwhelming Shoppers
Resist the urge to inundate your store with every product in your catalog. Instead, curate your offerings, spotlighting the products that exhibit the highest likelihood of conversion. Bundle these products within macro-level categories.
Discover more about our comprehensive approach at our services page here.
Amazon represents an unparalleled platform for acquiring new-to-brand customers. The challenge of securing that initial sale and fostering customer loyalty is a daunting one, but Amazon simplifies this process due to several key factors:
- Amazon enjoys a high level of consumer trust, driven by robust data security measures and a generous refund policy.
- The unparalleled speed of Amazon’s fulfillment operations is greatly appreciated by consumers.
- Amazon is widely perceived as a price-competitive marketplace.
- Amazon’s substantial investment in advertising, surpassing even Google, results in substantial traffic and brand exposure.
The question is, how are you capitalizing on this unique opportunity? Success on Amazon necessitates a well-defined strategy. What is your game plan for the upcoming 6-12 months? What kind of content will you require, and where do you spot opportunities for growth across different product verticals? How will you leverage these opportunities through paid advertising?
We meticulously craft these comprehensive plans for all our managed client partners, understanding that they are a prerequisite for success. It is a challenging endeavor, but the rewards are certainly worth the effort.
How are you positioning your brand for growth on Amazon?
