Amazon acronyms and terms glossary

Amazon Glossary Terms and Acronyms You Need to Know

General Terms

1. Amazon Marketplace – The online platform where third-party sellers can list and sell products directly to consumers.
2. Amazon Vendor Central – A platform for first-party sellers who sell products directly to Amazon, which then sells those products to consumers.
3. Amazon Seller Central – A platform for third-party sellers who list and sell their products on the Amazon Marketplace.
4. Fulfillment by Amazon (FBA) – A service where Amazon handles storage, packaging, and shipping of products on behalf of sellers.
5. Fulfillment by Merchant (FBM) – When the seller handles storage, packaging, and shipping of their products directly to the customers.
6. Amazon Prime – A subscription service offering free two-day shipping, streaming, and other benefits.
7. ASIN (Amazon Standard Identification Number) – A unique identifier for products on Amazon.
8. SKU (Stock Keeping Unit) – A unique identifier for each product variant in a seller’s inventory.
9. Buy Box – The section on a product detail page where customers can begin the purchasing process by adding items to their cart.
10. A+ Content – Enhanced marketing content available to Amazon sellers, allowing for more detailed product descriptions and visuals.

Shipping and Compliance Terms

11. ASN (Advanced Shipment Notice) – A document sent to Amazon containing details about a shipment, such as contents and estimated arrival time.
12. FNSKU (Fulfillment Network Stock Keeping Unit) – A unique identifier used by Amazon to track products in their fulfillment centers.
13. EDI (Electronic Data Interchange) – A system that allows the exchange of business documents in a standardized electronic format between business partners.
14. Prep Requirements – Guidelines provided by Amazon for packaging and preparing products for shipment to their fulfillment centers.
15. Amazon Chargebacks – Fees charged by Amazon to sellers or vendors for non-compliance with their requirements and guidelines.

Marketing and Sales Terms

16. ACoS (Advertising Cost of Sales) – A metric used to measure the efficiency of Amazon advertising campaigns, calculated as ad spend divided by sales.
17. CTR (Click-Through Rate) – The percentage of people who click on an ad after seeing it.
18. Conversion Rate – The percentage of visitors to a product page who make a purchase.
19. PPC (Pay-Per-Click) – An advertising model where advertisers pay a fee each time their ad is clicked.
20. SEO (Search Engine Optimization) – The practice of optimizing product listings to rank higher in search results on Amazon.

Financial and Operational Terms

21. COGS (Cost of Goods Sold) – The direct costs associated with producing the goods sold by a company.
22. ROI (Return on Investment) – A measure used to evaluate the efficiency or profitability of an investment.
23. Gross Margin – The difference between revenue and the cost of goods sold, expressed as a percentage of revenue.
24. Restock Limits – Restrictions set by Amazon on the quantity of inventory that can be sent to their fulfillment centers.

Performance Metrics

25. ODR (Order Defect Rate) – A measure of a seller’s customer service standards, calculated as the percentage of orders with defects (negative feedback, A-to-Z claims, chargebacks).
26. IPR (Inventory Performance Index) – A metric used to track how well a seller manages their inventory on Amazon.
27. Perfect Order Percentage (POP) – The percentage of orders that are fulfilled without any issues.

Customer Service Terms

28. A-to-Z Guarantee – Amazon’s guarantee for customers, providing protection for purchases from third-party sellers on Amazon Marketplace.
29. Customer Reviews – Feedback left by customers regarding their experience with a product.
30. Feedback Score – A rating given by customers based on their experience with a seller, which impacts the seller’s overall rating on Amazon.

Additional Abbreviations

31. MAP (Minimum Advertised Price) – The lowest price at which a product can be advertised, set by the manufacturer.
32. UPC (Universal Product Code) – A barcode used for tracking trade items in stores.
33. Amazon PPC Specialist – An Agency that just specialises in pay per click performance.
34. Amazon Seller Agency or Amazon Advertising Agency – An agency that can can deal with all aspects of a seller or vender account.
35. Amazon SEO Agency – An agency that specialises in improving search results in Amazon and organic ranking.

These terms and abbreviations are essential for understanding and navigating the Amazon platform effectively. If you have any specific questions or need further details on any of these terms, feel free to ask!