Achieving Amazon Choice Badge: Amazon Agency Guide
Earning the “Amazon’s Choice” badge for your product involves a mix of optimizing your Amazon listing and aligning your sales strategies with Amazon’s performance metrics.
Here’s a breakdown of steps and strategies that can increase your chances of getting the “Amazon’s Choice” badge:
Optimize for Relevance: Make sure your product listings are fully optimized for relevant keywords. This includes having a descriptive title, detailed product features, and an accurate product description that incorporates keywords your customers are searching for.
Maintain High-Quality Listings: High-resolution images, detailed and accurate product descriptions, and an informative title are crucial. Listings should provide all the information a customer needs to make a purchase decision.
Competitive Pricing: Your product price should be competitive within your category. Amazon favors products that offer great value for the price, which doesn’t necessarily mean being the cheapest.
Availability: Ensure your product is always in stock. Stockouts can negatively affect your chances of earning or retaining the “Amazon’s Choice” badge.
Prime Eligibility: Products that are Prime eligible tend to be favored for the “Amazon’s Choice” badge due to the guaranteed fast shipping times, which improve customer satisfaction.
Achieve High Sales Velocity: Products that sell well and have a high conversion rate are more likely to be awarded the badge. Promotions, advertising, and external traffic can help increase your sales velocity.
Collect Positive Reviews: Encourage satisfied customers to leave positive reviews. A high rating, combined with a significant number of reviews, can influence your eligibility for the badge. However, follow Amazon’s guidelines for soliciting reviews to avoid policy violations.
Minimize Returns and Negative Feedback: Provide excellent customer service to minimize negative reviews and product returns. Address customer concerns promptly and efficiently.
Fast Shipping and Fulfillment: Utilizing Fulfillment by Amazon (FBA) can improve your delivery times and customer satisfaction, contributing positively to your eligibility for the badge.
Follow Amazon’s Policies: Ensure you are in good standing by adhering to all of Amazon’s selling policies and guidelines. Compliance is crucial for maintaining eligibility.
Monitor Performance Metrics: Keep an eye on your performance metrics in Seller Central and work on improving them. Metrics like order defect rate, cancellation rate, and late shipment rate can affect your eligibility.
It’s important to note that the “Amazon’s Choice” badge is algorithmically awarded, focusing on products that offer the best value to customers, including price, customer reviews, and availability.
The specific criteria can vary by category and customer search terms. Therefore, while you can optimize your listings and operations towards these general guidelines, Amazon’s algorithms ultimately determine badge allocation.
