Bundle Listings on Amazon: An Agency Guide

Bundle Listings on Amazon: An Agency Guide

Bundle Listings Explained: Imagine you’re at an all-you-can-eat buffet, but instead of unlimited food, you get a variety of products wrapped into one neat package. That’s a bundle listing on Amazon—two or more products sold together at a discounted price. Unlike a standard product page where you painstakingly add each item to your basket individually, bundles give you a one-click solution to get a set of items delivered together. No cherry-picking here; it’s a package deal or nada!

Why Customers Love Bundles: Shoppers adore bundles because they feel like they’re getting a steal. Think of it as buying a magic trick set and getting a free rabbit. Customers believe they’re saving money, even if they don’t need the rabbit. But hey, who can resist a free bunny?

The Seller’s Angle: While customers are frolicking in their perceived savings, you, the savvy seller, need to ensure your bundle isn’t just a goodwill gesture but a profitable one. The secret sauce? Choose products with healthy profit margins, so after the discount, you’re still making bank. By bundling items, you also trim down those pesky overall fees, meaning more jingle in your pocket.

Bundles vs. Multipacks: The Showdown

Bundles:

• One for all and all for one! Products are sold as a single unit.
• Can’t be separated, like peas in a pod.
• Example: A coffee machine bundled with coffee pods—because who wants a machine without the magic beans?

Multipacks:

• Quantity over unity! Multiple products sold together, but still available individually.
• Example: Two or more boxes of coffee pods sold at a discount, but you can still buy each box solo if you fancy.

Crafting the Perfect Bundle Listing

1. Log into Your Seller Account: First, gear up and log into your Amazon seller account.
2. Navigate to Inventory: Hover over “Inventory” and click on “Add a Product.”
3. Create a New Listing: Select “Create a new listing” and then “Start creating.”
4. Fill in the Details: Since it’s a bundle, you create one listing with one UPC/barcode. Add all the necessary details—title, features, description, images.
5. Save and Launch: Hit the Save button and voila! Your bundle is live.

Finding Profitable Bundles

1. Analyze Your Sales: Check what customers are already buying together. If they’re always pairing the cheese with the wine, bundle them up!
2. Study Your Search Term Report: Dive into the data from your Amazon PPC campaigns. The search terms used by customers can reveal complementary product ideas. Eureka moments await!
3. Search for Bundles on Amazon: Enter “bundle” into Amazon’s search bar. You’ll find gems among the clutter, especially with niche-specific keywords.
4. Check Suggested Items: Use Amazon’s suggestions on your product pages as inspiration for new bundles. If Amazon thinks a spatula goes with a frying pan, who are we to argue?

Pricing and Packaging Your Bundle

Pricing: Find the sweet spot where customers feel they’re getting a deal, and you’re still making a profit. Start with a 20% discount off the total RRP of the bundled products, and tweak based on performance.

Packaging: Treat your bundle like any other product. Use high-quality materials, add your branding, and ensure everything fits into one package with a unique barcode on the outside. Think of it as gift-wrapping a treasure chest.

The Pros of Bundle Listings

1. Higher Average Order Value: More items in one sale mean a higher AOV, making it cheaper to sell more to existing customers than finding new ones.
2. Higher Profit Margins: Bundling can lower your per-unit cost and Amazon fulfillment fees, upping your profit margins.
3. Less Competition: Fewer sellers offer the exact same bundles, giving you a competitive edge.
4. Added Customer Value: Customers love getting a package deal, especially when it feels thoughtfully curated and offers good value. This can lead to better customer experiences and repeat business.

So, there you have it! Bundles are like the party packs of the e-commerce world—fun, convenient, and often a better deal. Happy bundling!

For our article on “The Importance of Click-Through Rate (CTR) on Amazon” follow the link.