Are You Falling Prey To Any Of These Five Common Mistakes With Your Amazon Brand Store?
Your brand store represents a potential revenue stream of up to 10% of your total sales. Moreover, we consistently observe elevated metrics, such as units per order and average order value, on brand stores when compared to the broader Amazon marketplace.
However, many brands inadvertently make at least one of these five critical errors when establishing their stores:
Neglecting Top Sellers: Failing to prominently showcase your best-selling products can cost you sales and reduce customer engagement.
Lacking Merchandising Strategy: Brands often overlook the importance of curating the shopping experience with a well-thought-out merchandising strategy, which can hinder customer satisfaction.
Mistaking a Catalog: Your brand store is not a mere product catalog. It's a platform to engage and guide your customers on their shopping journey.
Inadequate Store Structure: Brands tend to create excessive subpages or neglect to structure the store menu with the customer's shopping experience and advertising in mind. A review of your store insights data and sales by page can validate this point.
Overlooking Unique Selling Points (USPs): Failing to educate consumers about your unique selling points can undermine your brand's value proposition. Consistency in branding is also vital.
Ultimately, data holds the key to understanding what products consumers are most likely to purchase. Reducing friction and guiding customers to these products is essential for a successful brand store.
