What should a DTC brand expect from an Amazon PPC agency?
For Direct-to-Consumer (DTC) brands, navigating the complexities of Amazon’s Pay-Per-Click (PPC) advertising can be challenging. That’s where an Amazon PPC agency comes in, offering specialized expertise to help brands scale their presence on the platform. But what should a DTC brand expect from an Amazon PPC agency? Understanding the key deliverables and support an agency should provide is crucial to choosing the right partner.
Expertise in Amazon PPC Strategy
The first thing a DTC brand should expect from an Amazon PPC agency is deep expertise in Amazon’s advertising platform. The agency should have a proven track record of running successful campaigns for similar brands. This means they can create a comprehensive PPC strategy that aligns with your brand’s goals, whether that’s maximizing visibility, driving conversions, or reducing your advertising cost of sale (ACoS).
Keyword Research and Targeting
Keyword research is at the heart of any successful Amazon PPC campaign. A top-tier Amazon PPC agency will take the time to conduct thorough keyword research, identifying the most relevant and high-traffic keywords for your products. For DTC brands, this ensures your ads are shown to a targeted audience that is more likely to convert. The agency should also optimize your campaigns with negative keywords to avoid wasting ad spend on irrelevant traffic.
Bid Management and Optimization
Effective bid management is crucial to maximizing the return on investment (ROI) for DTC brands. Your Amazon PPC agency should continuously monitor your campaigns and make bid adjustments to ensure you’re getting the most out of your ad budget. This means knowing when to increase bids for high-converting keywords and when to lower them for underperforming ones. A well-managed bidding strategy helps control costs while boosting visibility and sales.
Transparent Reporting and Analytics
Transparency is key when working with an Amazon PPC agency. A good agency will provide regular performance reports, giving DTC brands insight into metrics such as impressions, click-through rates (CTR), conversion rates, and ACoS. These reports allow you to see how your campaigns are performing and where optimizations are needed. An agency should also offer actionable insights based on the data, helping you make informed decisions about future campaigns.
Tailored Campaigns for Your Brand
Every DTC brand has unique goals and challenges. An Amazon PPC agency should create customized campaigns that reflect your brand’s identity, product offering, and target audience. This goes beyond keyword targeting—your ads should be visually appealing, include clear messaging, and highlight the unique value your products offer.
Ongoing Optimization and Testing
Amazon PPC is not a “set it and forget it” platform. For DTC brands, ongoing optimization is essential to ensure long-term success. Expect your agency to continuously test and refine your campaigns. This includes A/B testing ad copy, adjusting bids, and exploring new targeting strategies. Ongoing optimization ensures that your campaigns stay competitive in an ever-changing marketplace.
What Mercato Agency Can Offer
At Mercato Agency, we specialize in helping DTC brands achieve success on Amazon with expertly managed PPC campaigns. Our team provides in-depth keyword research, bid management, and continuous optimization to ensure you’re getting the best possible ROI. We offer transparent reporting and tailor our campaigns to align with your brand’s unique goals. Contact Mercato Agency today to discover how we can elevate your Amazon PPC strategy.
Useful Links:
If you feel that The Mercato Agency might be the agency to manage your brands PPC strategy, please use the contact us form below.
